One of the things that I think will become even more important in the future, is developing and controlling your personal digital identity. In googling my name, I mostly find stuff that I have put out there at the top (I own my domain namesake), but then there are other things which are not me, too. A couple of doctors, a creative writer, various other things. Nothing too scary or potentially harming in terms of my digital identity, albeit potentially confusing. While I do write, I do not publish creative pieces online.
Anyhow, there are many digital identity management tools out there from ClaimID, Namyz, linkedin, etc. Here is a brief article comparing zoominfo to linked in.