This is excellent article, because it gets to the purpose of social media. Marketing is to sell something and while higher ed (and especially libraries) have things to sell, we also are about making something – communities, literacy, empowering our communities, educating our students, energizing our faculty, helping … So, we are both. The fundamental difference between marketing and community
People share old photos to social media for many reasons including 1)Identity – establishing identity 2)Connection – with people locally/regionally or to a regional area (place they grew up) – old friends/family or to identify old friends/family 3)Education – learning about and participating in history 4)Nostalgia 5)Research 6)Organize the world/Understand humanity 7)Art/Creative value (some of just like to look at
Brief article about 3 trends which are impacting your social media: Google+ and search (increasing search presence) Mobile Visual/images – think memes, facebook images, instagram, snapchat, etc. http://www.kellencommunications.com/three-social-media-trends-impacting-your-organization/
Kind of humorous but some good practical advice!
Social media tips for libraries – great stuff here Social media for librarians in the public sector – Health Sciences Library Groups Conference 2013 from Krishna De
Liquidity | facebook.com/RobinFayArts Fascinating insights into multifaceted people and their identities in public or social media. The Liquid Self and Ephemeral Media Facebook has defined the social media experience for the last 10 years. But more recently there’s been a move away from the “unified self” – that you are who you are to everyone you know across every social
Those of you who know me, know that if I’m not presenting or swamped with work, I like to take notes at conferences. If nothing else it gives me an opportunity to reflect on what I’ve learned. On that note, here are my notes from the #gagetssocial , Communications Conference on Social Media sponsored by TCSG and USG. I know
Listening Nurturing Sharing Leadership Engaging Responsiveness Patience Writing Newsworthy Unprententious From: http://raycop.se/worlds-greatest-social-media-marketer/
I’m on tap to talk about the role of metadata in social media – hashtags, trend analysis, etc.but there will be tons of interesting topics and speakers. AND FREE! http://perfectpitchconcepts.com/soundboard/