Category Archives: Libraries

The difference between marketing and community

robinna/ June 19, 2014/ Libraries, social media, Blog posts/ 0 comments

This is excellent article, because it gets to the purpose of social media. Marketing is to sell something and while higher ed (and especially libraries) have things to sell, we also are about making something – communities, literacy, empowering our communities, educating our students, energizing our faculty, helping … So, we are both. The fundamental difference between marketing and community

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Embedded librarianship notes from an ACRL webinar

robinna/ April 30, 2013/ Libraries, History of Technology/ 0 comments

Getting started with Embedded Librarianship 1. Define partners 2. goals – priorities 3. How to embed a. traditional classroom : co-teacher model; works well with 1st year students b. embedding in LMS/ Course Manageemnt Systems “virtual” librarian c. Project teams – business programs, student groups, etc. d. liaison – student groups(?) e. curriculum (accreditation, new departments, new programs, reorganization) f.

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Catalogers don’t blog (well some do – at least 10 years!)

robinna/ January 29, 2013/ Libraries, social media/ 0 comments

I’ve been blogging since mmm… 2000, maybe 2001? I didn’t do a very good job of announcing myself. I just jumped into the stream… The first entry for content divergent is 2003, but before that I was photoblogging (story and some screenshots here) that evolved into a more personal site which was featured on about.com (predominantly in the migraines section). In

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