Interesting view of the impact of storytelling on marketing with interesting case studies/examples.
At it’s core, storytelling is an exercise done for the benefit of others. True, there’s a symbiotic relationship between the storyteller, the story, and the audience. This is a marked departure from typical marketing and advertising.
http://treypennington.com/2010/09/06/story-is-more-important-than-the-brand/